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Army’s New Recruitment Drive: Maybe Fight Aliens!

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The Army’s latest recruiting effort dips into a parallel universe, attempting to engage young sci-fi fans who may not be aware of the service’s high-tech career paths.

The partnership with Twentieth Century Fox puts Army recruiters on the front lines of the promotional push behind “Independence Day: Resurgence,” the sequel set to hit theaters June 24.

In the movie universe, the forces of a united Earth prepare for the return of aliens that laid waste to much of the planet in 1996, before being dramatically defeated at the last minute by heroes who looked remarkably like Will Smith and Jeff Goldblum.

The Army’s involvement, which includes both Army and film studio-produced commercials, as well as a website with interactive games for potential recruits, came about as movie marketers attempted to bridge the gap between the two films.

The campaign launched last week with an Army-produced television commercial featuring the proud father of an ESD soldier, a veteran of the first alien encounter, he explains over soft music that the “planet is safer because she’s defending it” before viewers are directed to Join ESD.

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10 Comments

  1. Tommy Blunt
    Tommy Blunt 21 May, 2016, 12:03

    That’s a subtle way of telling people, I noticed that. Catch the new ads coming to a tv at your house.

      Reply this comment
  2. Stephen Patchen
    Stephen Patchen 21 May, 2016, 12:22

    The army also told me “Maybe go to Italy”, nope. Swamp for you!

      Reply this comment
  3. Richard Vann
    Richard Vann 21 May, 2016, 12:30

    It’s all a load BS…there is and never will be a need to fight against real ET Aliens..

      Reply this comment
  4. Jared Adam
    Jared Adam 21 May, 2016, 13:25

    Would be a nice change though from fighting each other, not keen on fighting aliens but you know one step at a time.

      Reply this comment
  5. Zackrey Werstein
    Zackrey Werstein 21 May, 2016, 20:57

    Its just propraganda for the new movie Independance day 2

      Reply this comment
  6. Theresa Tull-Walker Burk
    Theresa Tull-Walker Burk 22 May, 2016, 00:53

    I noticed the alien reference to the movie Independence Day 2 the first time I saw the commercial. They just used to to add to Army recruitment. Has nothing to do with us actually fighting aliens…. Yet.

      Reply this comment
  7. Steve O'Sullivan
    Steve O'Sullivan 22 May, 2016, 05:49

    Aliens could be dumber tham us. Even with amazing technologies.

      Reply this comment

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